I’m a Reading-based digital marketing consultant with 12 years of experience. Most recently I spent 8 years driving online conversion and customer acquisition for Amazon.com, the world’s largest and most successful online retailer. In my role at Amazon I helped to launch and scale several new businesses in the EU, defining the content, digital marketing and customer acquisition strategies.
In 2018 I left the corporate world to help local businesses, start-ups and non-profits be successful online. I am highly analytical, data driven, and most happy when driving measurable results for customers.
I'm data driven : Data backs every action, and every action is measured. I don't take an action because it feels right.
I'm frugal : Time and money are finite. I don't waste either. All paid marketing is tested in increments.
I work to build integrity : I only take action where I can add value. I never up-sell. I rely on referrals.
I'm customer centric : I work on behalf of my clients’ customers. I only work to improve their experience.
I'm transparent : I am always honest, direct and never up-sell. I demystify digital marketing with clear, jargon-free language.
I empower : I am happy to make myself obsolete by training clients to self serve.